Bear Creek Nature Retreat is a camp designed to get young adults outside and connecting with nature. The camp offers a variety of activities, but the branding is aimed to appeal to the target audience of 18-25-year-olds and reflect the calming appeal of the outdoors.
The designs are simple and flexible, allowing for a variety of uses throughout the camp's many activities. The branding itself is simple and cost effective, understanding the camp's funding and financial situation.