CRAVEMAN FOOD TRUCK
Craveman food truck needed a rebrand that aligned with its funky, fun, and energetic personality but modernized its design elements. This included creating their brand guidelines, logo, truck visuals, menu, and merchandise. My initial research started with looking at the current brand to understand its personality and energy. It was important for me to keep the energy and the overall feeling of the brand the same, as I didn’t want to change their branding, but simply update it to feel more cohesive and modern. After learning about the brand, I continued my research by looking at other food truck visuals, and examples of menus, and learning about which options were available to me. From there, the design work began. The design process began with initial ideation and sketches. Logo development then began. The logo is simple, with a simplified face of a caveman with the name of the truck hand-lettered above it. The simplicity of the logo allows for multiple applications. The truck design is bold, and colorful, and embodies the brand’s overall personality, showcasing the unique theme and funky ideas. The menu was kept simple to allow for expansion as well as to not become overwhelming when placed on the truck. Merch was also kept simple, showcasing the illustrative graphics throughout the branding.
The branding guidelines show the funky theme and the application of illustration styles.
HOW DID WE GET TO THE FINISHED PRODUCT?
To get to the finished product, many initial research and drafts were made to create the direction for the branding. Each draft, each mood board, and every change made was to the benefit of the final branding.
