Savannah & Shelly Sweets is a cake and cookie company. The company wanted a fun and almost child-like branding to reflect the fun products they serve.
The branding has an emphasis on bright colors, fun elements such as sprinkles and baked goods graphics, and uses a typeface that is as bold as the people behind the company.
The designs are aimed to make fun social media posts to promote the brand. The branding resembles the products the company sells.